Google PPC (Pay-Per-Click) Campaigns
01.
Keyword Research:
Conduct thorough keyword research to identify relevant and high-converting keywords for your ads.
02.
Ad Groups:
Organize your keywords into relevant ad groups to create targeted and focused ad campaigns.
03.
Compelling Ad Copy:
Craft compelling and relevant ad copy that includes the target keywords and a clear call-to-action (CTA).
04.
Landing Pages:
Direct users to specific and optimized landing pages that match the ad's intent and provide a seamless user experience.
05.
Quality Score:
Improve your Quality Score by ensuring ad relevance, landing page experience, and expected click-through rates (CTR).
06.
Bidding Strategy:
Choose the appropriate bidding strategy based on your campaign objectives, such as manual CPC, automated bidding, or enhanced CPC.
07.
Ad Extensions:
Utilize ad extensions like sitelink extensions, call extensions, and structured snippets to enhance your ad visibility and CTR.
08.
Negative Keywords:
Implement negative keywords to prevent your ads from showing for irrelevant searches and save your ad spend.
09.
Ad Testing:
Regularly test different ad variations to optimize performance and find the most effective combinations.
10.
Conversion Tracking:
Set up conversion tracking to measure the success of your campaigns and identify areas for improvement.
Google Shopping Ads
01.
Product Feed Optimization:
Optimize your product data feed by providing accurate and detailed information about your products.
02.
Product Titles and Descriptions:
Use relevant keywords in your product titles and descriptions to increase visibility.
03.
Product Images:
Use high-quality and visually appealing product images to attract potential customers.
04.
Bidding and Budgets:
Set appropriate bids for your products based on their performance and allocate budgets effectively.
05.
Product Groups:
Organize your products into relevant product groups to have better control over your bidding.
06.
Merchant Promotions:
Utilize merchant promotions to highlight special offers and stand out in search results.
07.
Competitive Analysis:
Monitor your competitors' pricing and offers to stay competitive in the market.
08.
Remarketing:
Implement remarketing campaigns to target users who have previously interacted with your products.
09.
Google Merchant Center:
Ensure your product feed is compliant with Google Merchant Center guidelines to avoid disapprovals.
10.
Performance Monitoring:
Continuously monitor your Shopping Ads' performance metrics to optimize for better ROI.